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Title details for Why Killer Products Don't Sell by Ian Gotts - Available

Why Killer Products Don't Sell

by Ian Gotts
Dominic Rowsell
ebook
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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
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Publisher: Wiley

OverDrive Read

  • ISBN: 9781907293474
  • Release date: October 1, 2009

EPUB ebook

  • ISBN: 9781907293474
  • File size: 1338 KB
  • Release date: October 1, 2009

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
Expand title description text
Business Nonfiction