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Title details for Handbook of Brand Relationships by Deborah J. MacInnis - Available

Handbook of Brand Relationships

by Deborah J. MacInnis
C. Whan Park
ebook
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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a pyschological perspective on the meaning of and basis for brand relationships, as well as their effects.

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Publisher: M.E. Sharpe

OverDrive Read

  • ISBN: 9780765626486
  • Release date: March 6, 2012

PDF ebook

  • ISBN: 9780765626486
  • File size: 6095 KB
  • Release date: March 6, 2012

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a pyschological perspective on the meaning of and basis for brand relationships, as well as their effects.

Expand title description text
Business Nonfiction