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Title details for The Handbook of Field Marketing by Alison Williams - Available

The Handbook of Field Marketing

by Alison Williams
Roddy Mullin
ebook
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If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success.
Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.

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Publisher: Kogan Page

OverDrive Read

  • ISBN: 9780749452902
  • Release date: December 11, 2007

PDF ebook

  • ISBN: 9780749452902
  • File size: 1908 KB
  • Release date: December 11, 2007

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success.
Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.

Expand title description text
Business Nonfiction