Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Advanced
Title details for Virtual Social Identity and Consumer Behavior by Natalie T. Wood - Available

Virtual Social Identity and Consumer Behavior

by Natalie T. Wood
Michael R. Solomon
ebook
Read a sample Read a sample

How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.

Expand title description text
Publisher: M.E. Sharpe

OverDrive Read

  • ISBN: 9780765626493
  • Release date: March 6, 2012

PDF ebook

  • ISBN: 9780765626493
  • File size: 6819 KB
  • Release date: March 6, 2012

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.

Expand title description text
Business Nonfiction